The web today is a place to do business. Good business, especially if you have a good content site. There are banner places to be sold, links and other advertising options. This is why more and more people think about selling advertising on their own, even if many are still using advertising networks.

But how can you advertise your site in an elegant manner that would most likely convince your business partners to use your site(s) for promotion? By creating a media kit. Let’s try to see some of it’s uses and the resons it’s a good choice when it comes to present your business:

• you have it prepared all time. When coming to discuss with a potential client in a webmaster forum for instance you make an offer and have to write all the details each time. When you have a media kit, you just send the link and some comments.
• it’s online when you are not. Most of the time we put our media kit on the server with a visible link on the site. When people see it, they can reach for the information fast and with no other efforts from you. While you sleep or work in other areas of the business, people have access to your advertising rates and all the information.
• you can style it and brand it. What’s better: a post written in a forum or a nicely “packaged” media kit? Guess which has more chances to impress?
• it shows professionalism. A well designed presentation, with useful information (such as history of the site, advertising rates, statistics, demographics) will always make your potential client aware that you are indeed “doing business”.
• you can present all the information without worrying about the fact you might forget something. We all know how stressed we get and how hard is sometimes to focus on the message we have to send. Exhaustion or stress cause us to lose some of our mental focus and mistakes can happen. And if you give the wrong price, you know you just have to accept the deal, even if the payment is less than you wanted. With a media kit, all the information is prepared in a timely manner, you can make adjustments and corrections and then only provide the final presentation.
• your potential client has it on his computer for future referrence. A link in a forum might get saved in his bookmarks. Some don’t even bother bookmark them. But a nice media kit will be saved on his computer in a special folder (with other offers) and your client has it there to consult it whenever he needs it. And if he wants to start another advertising deal, there are huge chances he’ll try look to what he has stored on the computer.
• the biggest sites in the industry have them. The “big players” have media kits. They don’t have to answer to thousands of questions like “how much for a banner?” .. they just have a presentation anyone can see and only afterwards contact them. The big sites know the importance of a media kit and it’s been very useful to them. There is no reason why another site, no matter how small or big, wouldn’t benefit from this.

These are just 7 reasons why we can do better business with a media kit. Please feel free to add more in your comments, should you get more ideas. And for future referrence, here is OUR MEDIA KIT.

Filed under: Web business by ramona