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How to attract clients: would you like to drive this?
Web business April 27th, 2008Would you like to drive this car? What of you had access to it from the moment you take driving lessons? Would you like to learn how to drive on such a car?
I have a client who is a driving instructor in my city and he taught me how to drive too. He would be our example of the best way to drive clients to your door as a business. He’s done it and maybe we can learn from his experience too, about how to offer our clients something that would make them COME to us and WANT to work with us.
He is a “crazy” guy, he just bought a Peugeot 307 Coupe (135 HP) and he’s using it as a “school car” for the clients who want to learn how to drive a car. And let me tell you: THEY ALL WANT TO DRIVE THIS BABY.
He started with a small car that has no value (as compared to this one). Then he got better cars and he realized that clients are picky and want more and more for their money. 6 months ago, when I took driving lessons he used a Volkswagen Passat car (a great one too) and the reason I chose him (from all the instructors he had there on all kinds of cars) was the fact I’d be able to drive such a nice car.
Sure, in the end I had to learn how to use a car in the city, but I got something more: the chance to “ride” an over 100 horse-power engine on an “almost luxurious car”. It was a blast: a good car is a pleasure to drive.
After some months that “maniac” took his business to an even greater level: got a “jewel” of a car, a coupe that looks amazing and attracts people like a magnet. I drove that “baby” and let me tell you I was in huge ecstasy. Now, he’s not teaching people how to drive (as tens of other similar firms do in my city only), he’s the ONLY one to let his students drive a convertible. Even if the car will have to suffer (it wasn’t new, it cost 13 thousand Euro, just like my new Opel Corsa, 90HP), he’ll be able to make lots of money to cover the car’s “use” and also bring way more clients to his school and secure a good profit.
What did he teach me and all of us now, since you know the story too? That in this business world thinking outside the box and offering something better and different can be the secret to success. Such a “perk” drives people to your door. It brings you recognision (you’re the “crazy” one to offer this and that) and clients who’d kill to work with you.
The only thing is to be able to understand what might make your business special and “push it”.
April 27th, 2008 at 6:09 pm
the guy is lucky : he has a good car, almost unique.
but when you’re in a crowded niche? how do you go that extra mile?
April 28th, 2008 at 12:12 am
Well, the car is a series car and anyone with some money can get it (especially if they settle for a second hand car). Still it’s a special car since in Romania we don’t have too many. You know it too, since we are from the same city.
This is what made him unique. It’s indeed difficult to find that special thing that would make your services unique. In my case for instance it would be the unique designs for instance and the fact I wouldn’t use a template for a site no matter what. And maybe some other small “bonuses” that might attract.
April 29th, 2008 at 1:14 pm
Giving an extra hug as they say to your client would make them come back.
Leo’s last blog post..An Introduction to Agents of Value
April 30th, 2008 at 9:23 am
How to attract clients: would you like to drive this? | Ramona .. web development, business, life…
An example of a good advertising scheme. Something that attracts clients and brings in profit. Can we find something for our business too that would have the same result?…