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Posts Tagged ‘community’

Build your BRAND on the forums

Thursday, March 20th, 2008

online business brandThere is no need for us to discuss about the importance of being present online and about the fact many forums in your niche are an excellent place for you to get noticed. We don’t talk about SEO friendly links to your signatures (since most forums have nofollow on them), but we can get some excellent TARGETED traffic, not to mention a good possibility to BE NOTICED.

For many years I have build my own “brand” in the online communities and till this day a good part of my traffic and even some excellent deals have come from these forums. What have I done to establish myself in these forums?

1. Have the SAME USERNAME in all of them.

Yes, in order for the people to recognize you, we need a name they would see over and over again. In time this name will make them thing about “quality, intelligence, tact etc.”, all the things we are careful about when trying to establish that brand.

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What is more important for a forum: the skin or the content?

Friday, March 7th, 2008

I think my fingers got numb for the tens of times I had to write the same thing regarding this ongoing battle: content or theme. In any site’s case, people start realising a good layout is very important, but still many forum owners have a problem understanding the obvious: A GOOD THEME is important too.

Why do we have to chose? Chose what? Why do you people think that ONLY content is what you need? You start a forum because you have ideas for content and the forums stays open because of that content. If you’re not able to keep the content updated and interesting, then do something else and stop working on a forum that would stand no chance. Any forum lives on content, that’s something we all know and should respect in the end.

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